We are proud to announce the launch of our new brand and website, designed with real estate investors and lending partners in mind.
As one of the most trusted hard money lenders in the region, we’ve grown steadily over the years. It was time for our brand to reflect that growth and the level of service we’re known for.
“Since day one, we’ve been focused on giving real estate investors the tools and support they need to succeed. This rebrand is about reflecting how far we’ve come and how committed we are to where our clients are headed.” —Daniel Huertas, Founder and CEO
From fix and flip loans to long-term real estate funding solutions, everything we do is built around your goals.
While our look has evolved, our commitment remains the same. We are still the private lending team you know and trust, now with a sharper and more aligned foundation.
This isn’t a reinvention. It is a realignment with the way real estate investors do business today.
Our new logo is more than just a design update. It’s a reflection of who we are and how we support investors like you.
The new WCP site was built with our clients in mind. It’s faster, easier to use, and structured around the way real estate investors actually do business.
Whether you are applying for fix and flip loans, looking for rental property financing, or checking out new investment opportunities, the new site delivers a streamlined experience that reflects how today’s investors operate.
We have always believed that financial freedom through real estate should be accessible, achievable, and transparent. Now we are putting that message front and center.
To make financial freedom accessible and achievable for all by equipping investors with the resources they need through transparency, expertise, and reliable, personalized support.
We see every deal as a relationship, not a transaction. When you partner with WCP, you get a team that genuinely cares about your goals and works hard to help you achieve them.
We believe in doing what we say. Our clients rely on us to deliver with clarity, consistency, and follow-through — and we take that seriously.
Our rebrand is built on four core pillars. These are not just brand statements. They are the lens through which we operate every day.
With decades of experience in real estate and lending, we provide investors with real-world insights and tools to move with confidence, even when the market shifts.
Every investor is different. That’s why we personalize each deal to fit your strategy, not the other way around.
To better reflect who we are today. Our new look and messaging not only match the high standard of service our clients already know us for, but also marks our expansion beyond DC to serve real estate investors nationwide.
Not at all. You will still be working with the same WCP team.
No. Our programs remain the same. The way we present and support them is now even clearer.
There is nothing you need to do. Your deals, contacts, and borrower portal access are all the same. The only difference is a smoother, more aligned experience.
Yes, your existing loan terms and payment details remain exactly the same. If you have any questions or just want to talk through the rebrand, reach out to your loan officer anytime. We’re always here to help.
This rebrand is about delivering an experience that reflects the values we’ve always stood for. We are still the same team, with the same commitment to helping you succeed. Now, we are just doing it with a sharper focus and a clearer message
We are glad you are here for the next chapter.
